Submitted by Caroline on Tue, 2017-02-21 18:32
Spirit companies continue to explore ever-daring and inventive packaging to enhance shelf-visibility and increase the intrinsic value of their brand. In pursuit of the perfect glass bottle, they often engage expensive design agencies to create adventurous concepts. And limited only by their imagination, agencies do deliver, but at what cost when it comes to producing the bottle designed?
Without having a depth of technical expertise, packaging designers or brand developers generally have little grasp of how to.